A B O U T U S
Clever Fools was created in the summer of 16' as a clothing brand connecting people with a foolish yet clever perspective towards today’s culture. We wanted to capture the elements that build a true and authentic “streetwear” brand. Therefore, the streets literally wear the brand for us. We strive to deliver a unique style of guerrilla marketing. Which connects the streets to our brand through multiple mediums such as graffiti, street art, skateboarding, and overall youth culture. People don’t just buy Clever Fools for what the product is, but for the idea and story behind why we do what we do.