The beginning is a STRUGGLE. There is no actual formula to start a successful clothing brand. People realize originality when they see it. Doing the same thing over and over again makes the audience lose interest. Eventually you and the brand will die out. To sell...

CLEVER FOOLS

Clever Fools is a clothing company designed to meet the standards of comfort and quality. Owning a clothing brand has always been a vision for us (Lexi and Alex). Many influences have been from the west-coast and adventures we've experienced that can be sha...