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March 14, 2020



     I was a young kid who looked up to the older kids that were doing it bigger and better... Coming from the burbs, I understood at a young age that I was weird compared to the kids I grew up around. I didn’t find happiness in most act...

February 14, 2019

Excited to say we've been working with Shark’s Surf shop in Lawrence, KS for ONE year now! Can’t be more thankful than to have gained the exposure from having the brand in the store and meeting such cool people in the area who support CF!  It has become the hub if you...

April 3, 2018

Sharks Surf X Clever Fools

If you have been following our social media, you can see us post pictures of our collaboration work we have done with Shark’s Surf Shop. Shark’s has history going all the back to the late 80’s in Lawrence, KS. It is known throughout the locals...

September 26, 2017

The decision to use guerrilla marketing for Clever Fools came as a way to get the community to RECOGNIZE our brand on the streets of KC. We decided to use this style of marketing because of it’s proven results: the more street advertisement, the more people will recogn...

April 24, 2017

The beginning is a STRUGGLE. There is no actual formula to start a successful clothing brand. People realize originality when they see it. Doing the same thing over and over again makes the audience lose interest. Eventually you and the brand will die out. To sell...

March 31, 2017


Clever Fools is a clothing company designed to meet the standards of comfort and quality. Owning a clothing brand has always been a vision for us (Lexi and Alex). Many influences have been from the west-coast and adventures we've experienced that can be sha...

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